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What’s the Buzz with Google Penguin 4.0?

Google Penguin 4.0 is the most recent algorithm update from the said search engine. Google’s core ranking algorithm now includes Penguin. With Penguin, it becomes real time which means that Penguin data is updated or refreshed in real time, so that you can see changed shortly after the page affected has been indexed again.

The current Penguin has also become granular which means that it devalues spam by adjusting ranking based on spam signals instead of the rankings depending on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.

What are the effects of these changes to SEO specialists and website owners?

There are other indications that your website has been penalized aside from losing traffic significantly. Here are some of these observations.

One other indication of a penalty imposed on your website is the keywords rankings which must be checked also.

Another indicator is a decrease in sales, conversions and click-through rate.

If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.

Google will not send you any notification regarding the impact of the algorithm. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.

If you notice that your internal pages are starting to rank higher than your optimized pages then it is time to check if your website has been penalized. It is bad when wrong pages rank in search results. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. Customers that end up in wrong pages will not stay on the site but leave it as soon as possible.

Another indicator that your site has been penalized is if your website does not appear on the top Google SERP even if you used your own brand terms.

If you find your website under penalty you need to develop a recovery plan.

The aim of the Google update is so that the user’s search experience is improved. SEO specialists and website owners need to change the way they work and eliminate the use of black hat SEO techniques.

Below are some benefits that Penguin 4.0 gives to SEO.

With these new updates, SEO specialists can restore ranking and traffic issues faster.

While before it data was periodically refreshed, but with Penguin 4.0 data is refreshed in real time. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.

It’s a win-win n game for with the Penguins. There will be a reward for the white hat SEO techniques used by SEO specialists and website owners with this new update. For searchers, the SERP would be more useful.

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