Systems – Getting Started & Next Steps

Guide to Google Penguin 4 Update

When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google’s webmaster guidelines. Sometimes websites use manipulative techniques in order to achieve high rankings in search engine results, and these guidelines will seek to penalize such websites. Here they are striving to place content as the key, and if your website has great content then it will be recognized over those with little or content with spam. In other words, doorway pages or web pages that are created only to send its visitors to a different page by repeating unrelated phrases to manipulate the relevance or prominence of resources are penalized.

Penguin 4 however was released for all countries and languages at the same time. This means that all websites will consistently experience the same impact independent of their location. Penguin 4 guidelines are the same but then they are now applied real-time. With real time, every time there are updates on information about your pages and their links, you page ranking can change. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. After being penalized that your webmaster does a great job in its improvement and the removal of harmful links, this real-time algorithm will help you recover from the penalty faster.

This new Google update is already part of its core algorithm unlike the previous ones which are a separate filter.

Simply put, the algorithm is now focused on the toxic links on specific pages rather than on the whole website.

The bad side of this is that it affects the work of an SEO specialist since this micro-penalties are more difficult to track that means it is now essential to audit all important subdomains and specific pages of your website on a regular basis.

Another downside is because you will never be informed if your website is penalized. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.

But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.

What this means is that one has to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.

It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. All important subdomains and subdivsion of your website should not be audited for back links. This means that you need to conduct separate audits for each of the different language version of your website.

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